Privacy Policy

Last updated: 23 March 2026

FemAcademy ("we", "us", or "our") is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and your rights regarding that data.

We are a sole trader tutoring business based in London, UK. If you have any questions about this policy, please contact us at fem-academy@outlook.com.

1. What personal data we collect

When you submit an enquiry via our contact form:

  • Name — so we can address you personally
  • Email address — to respond to your enquiry
  • Student level (GCSE, A-Level, University) — to understand your tutoring needs
  • Subject interest (Maths, Physics, MATLAB) — to tailor our response
  • Message details — including current grade, topics, exam dates, and what you want to improve
  • Exam board (optional) — AQA, Edexcel, OCR, or other
  • Preferred lesson times (optional) — to help with scheduling
  • How you heard about us (optional) — to understand which marketing is working

When you use our website:

  • Website analytics data — collected via Google Analytics across all pages. This includes:
    • IP address (anonymized)
    • Browser type and version
    • Device type (mobile, tablet, desktop)
    • Pages visited and time spent on page
    • Approximate geographic location (country and city level)
  • Theme preference (light or dark mode) — stored locally in your browser only, never sent to us

After you book lessons:

We use the following third-party services to deliver tutoring:

  • Microsoft Teams — for video calls
  • Microsoft OneNote — for shared lesson notes
  • Excalidraw — for interactive whiteboard (if needed)

These services are subject to Microsoft's and Excalidraw's own privacy policies. We do not control how they process your data during lessons.

2. Why we collect your data (legal basis)

Data Purpose Legal Basis (GDPR)
Contact form information To respond to your enquiry and arrange tutoring services Consent — you provide this by submitting the form
Website analytics To understand how visitors use our site and improve the user experience Legitimate interest — improving our website for all users
Email correspondence To arrange lessons, send notes, and provide tutoring support Contract — necessary to deliver the service you've requested

3. How we store and protect your data

Contact form submissions:

  • Submitted via Web3Forms (a third-party form processing service)
  • Forwarded to our email address: fem-academy@outlook.com
  • Stored in our password-protected Outlook email account

Website analytics:

  • Processed by Google Analytics (Google Ireland Limited)
  • Stored on Google's servers in accordance with their privacy policy
  • IP addresses are anonymized

Theme preference:

  • Stored locally in your browser using localStorage
  • Never sent to our servers or any third party

We take reasonable security measures to protect your data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

4. How long we keep your data

  • Enquiry emails: Deleted within 6 months if no lessons are booked
  • Student correspondence: Kept for the duration of tutoring and up to 12 months after the last lesson (in case of follow-up questions or references)
  • Google Analytics data: Automatically deleted after 14 months (Google's default retention period)
  • Payment records: Kept for 6 years (HMRC requirement for self-employed tax records)

If you'd like us to delete your data sooner, please contact us at fem-academy@outlook.com.

5. Who we share your data with

We do not sell, rent, or trade your personal data. We only share it with:

  • Web3Forms — to process contact form submissions
  • Google Analytics — to analyze website traffic (anonymized data only)
  • Microsoft — when using Teams and OneNote for lessons (only after you book)

These third parties process data on our behalf and are required to protect it in line with GDPR. We do not share your data with any other organizations unless required by law.

6. Your rights under GDPR

You have the following rights regarding your personal data:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — ask us to correct any inaccurate or incomplete data
  • Right to erasure ("right to be forgotten") — request deletion of your data
  • Right to restrict processing — ask us to limit how we use your data
  • Right to data portability — receive your data in a commonly used format
  • Right to object — object to processing based on legitimate interest (e.g., analytics)
  • Right to withdraw consent — withdraw consent at any time (where consent is the legal basis)

To exercise any of these rights, please email us at fem-academy@outlook.com. We will respond within one month.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data properly: ico.org.uk/make-a-complaint

7. Cookies

Our website uses the following cookies:

Cookie Purpose Duration
Google Analytics (_ga, _gid) To track website usage and improve user experience Up to 2 years

We do not use any other cookies. Your theme preference (light/dark mode) is stored in localStorage, which is not a cookie and does not leave your browser.

You can block cookies by adjusting your browser settings. However, this may affect website functionality. To opt out of Google Analytics specifically, use the Google Analytics Opt-out Browser Add-on.

8. Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Significant changes will be highlighted on our homepage.

We encourage you to review this policy periodically to stay informed about how we protect your data.

9. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Back to home